The Memo: Trump's risky bid for attention | TheHill
Back in 2013, a longtime friend of MORE’s, Michael Caputo, sought to persuade the real estate mogul and reality TV star to run for governor of New York the following year.
Trump, Caputo told The Hill, said he preferred to aim for “the big thing” — the presidency.
When the discussion turned to how Trump would stand out from other candidates who would likely seek the GOP’s 2016 nomination for the White House, Trump had a simple answer.
“He saw how to manipulate the media better than any potential opponent,” Caputo recalled.