>
Article snippet: LOS ANGELES — On any given day, something crazy is likely to be happening at 1600 Vine Street, a 550-unit apartment complex in Hollywood. A scary-looking clown might be shimmying across a narrow ledge eight floors above the sidewalk, or a young woman dangling from a balcony while a masked man wields a knife. A husky dog with pink ears, a pony, a baby monkey and other exotic animals also call it home. But you don’t need to live there to experience the high jinks, because they are available for anyone to watch on YouTube, Instagram and whatever social media platform comes next. The building at 1600 Vine functions as dormitory and studio lot for some of the internet’s biggest stars. Videos shot there have been watched billions of times. The common spaces — a spacious gym, walkways lined with beige blocks and a courtyard surrounded by lush plants — are so recognizable that it’s like walking onto the set of a popular TV show. The list of current and former residents is a who’s who of social media celebrities: the brothers Logan Paul and Jake Paul, Amanda Cerny, Juanpa Zurita, Lele Pons and Andrew Bachelor, known as King Bach. Some are comedians, some are models, and some are famous for being famous. But all are so-called influencers, social media speak for people with a huge digital audience. 1600 Vine offers a peek into the booming ecosystem of these social media stars. As in any caldron of attention seekers who live and work together in the same building, it’s an a... Link to the full article to read more