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Saudi Arabia Is Open for Business, but Not Everybody’s Buying - The New York Times

posted onOctober 28, 2017
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Article snippet: RIYADH, Saudi Arabia — On a recent trip to Saudi Arabia, Richard Branson, the British entrepreneur who created the Virgin Group, was so inspired by the blue waters along the Red Sea coast that he stripped down to his swimsuit before his helicopter even landed. Since then, he has become one of the Saudi government’s biggest international business allies as it seeks to start three new megaprojects aimed at diversifying its oil-dependent economy. The projects are staggering in their ambition, if short on details. One is a business hub run on sustainable energy and staffed by robots. Another is an entertainment city near the capital, Riyadh. Mr. Branson is considering building inside one of those and is consulting on the third, an eco-tourism complex on islands in the Red Sea. Saudi Arabia is an absolute monarchy historically known for its oil and its hyperconservative version of Islam, which requires women to wear full-length robes in public and gives them fewer legal rights than men. That the kingdom is betting its future on solar power, high tech and entertainment — realms in which it has virtually no background — is a sign of how determined the leadership is to modernize. But serious questions remain about its ability to execute such complex plans, which rely heavily on international interest and money. Investors could balk at putting substantial capital into an often opaque system at a time of such major economic and social change, including granting women the r... Link to the full article to read more

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