Article snippet: Photo Kraft Heinz on Sunday withdrew its proposal to combine with Unilever. Credit George M. Gutierrez for The New York Times On Friday, Kraft Heinz seemed determined to press ahead with a $143 billion takeover bid for Unilever, an ambitious campaign that would have put dozens of the best-known names in consumer households around the world under one roof.But less than 48 hours later, Kraft Heinz’s board — including Warren E. Buffett and the Brazilian-born billionaire Jorge Paulo Lemann — decided to walk away.The alternative would have been to pursue a public and possibly costly fight against Unilever, a bulwark of British and Dutch business.Instead, the two consumer goods giants said on Sunday that Kraft Heinz had withdrawn its takeover bid after an agreement on friendly terms. As a joint statement from the companies put it, “Kraft Heinz has the utmost respect for the culture, strategy and leadership of Unilever.” Continue reading the main story Link to the full article to read more