Article snippet: Posted at 5:00 pm on July 30, 2017 by Brad Slager Many did not LOL at the WTF options this weekend. It was another week when Hollywood dared to stray away from its proven formula of remakes, reboots, and retread sequels. However despite this surprising turn towards originality the quality of such is, well….rather suspect. A title based on your phone’s emoticons arrived to challenge with a female empowerment action film. Yet neither had the juice to take over the top of the chart. 1. DUNKIRK — $28.1 million Continuing to perform strong this is the second weekend at the top with a strong hold of -44%. On Friday it was actually trailing slightly, but a stronger Saturday against weak competition led to another weekend win. Christopher Nolan’s historical epic should have a long run in front of it. 2. THE EMOJI MOVIE — $25.65m This is actually staggeringly impressive return for a movie about talking faces…and talking feces. This opening faced quite a bit of hostility in that it sports a dismal 8% on Rotten Tomatoes. Also the audiences graded it with a “B” CinemaScore — it is rare for an animated film to score below an “A”. While the kids surely forced the parents to take them there is not a positive future ahead. Those negative metrics were reflected by the fact that on Saturday, when kids movies have better performance, this offering actually dropped 15% from its Friday debut. Sad Face! 3. GIRLS TRIP — $20.08m A deeply impressive second week as it drops... Link to the full article to read more