Article snippet: Posted at 4:30 pm on July 2, 2017 by Brad Slager New offerings and original storylines – the very things often claimed is the desire of moviegoers – were trounced this week by another iteration of a longstanding franchise. The desire for crafted, artisan films was no match for the assembly line. Fully one half of the movies this week are overly familiar sequels/reboots. Despite that summer reality of sequel generated revenue there was speculation throughout how the top-10 would shake out. Let’s run off a number of copies here and hand out the numbers. (You may want to wash of the excess toner from your hands.) The Universal/Illumination Studios formula is in full play, with dependable if slightly diminished returns.The Minion movies sport lower budgets so they will easily see big profits. Despite the social challenge presented by the professional hand-wringers about the supposed sexual politics of the cast there was the approval of its young audience, unaware of the activism violations. The spinoff version, “The Minions”, nabbed over $1billion globally, so the overseas bank will be watched for certain. This ensemble adult fare has been riding strong advanced word and it sports a wildly impressive critical support; 97% on Rotten Tomatoes. There is actually a hunger for well shot and paced crime thrillers, as “John Wick 2” proved in outdrawing its original. Good chance of this being a long trip for Sony. This is a sign of massive audience fatigue w... Link to the full article to read more