Article snippet: Arts-and-crafts retailer Hobby Lobby celebrated the birth of Jesus in full-page newspaper ads during Christmas week. Hobby Lobby’s ad features a simple star in the sky and the words, “It’s a boy,” followed by a quote from the gospel of Luke 2:11: “Today in the town of David a savior has been born to you; He is Christ the Lord.” “This ad serves as a reminder of the true meaning of Christmas and celebrates what millions of people around the world and for centuries have considered a turning point in human history—the birth of Jesus Christ,” states the largest privately-owned arts-and-crafts retailer in the world in a press statement. Hobby Lobby continues: Steve Green, president of Hobby Lobby, is the author of the book Faith in America, which tells the story of his company’s history of publishing holiday ads with Christian themes of faith. According to Green, his father David, the founder of Hobby Lobby, was reading Christmas ads, including those for his own stores, and felt called by God to feature an ad that celebrated the true meaning of Christmas. In 1996, David Green created a simple newspaper ad that began: “As you celebrate this Christmas season in the warmth of family and home, may you be drawn to the Savior; He who left the beauty of Heaven on our behalf and became like us, that we might become like Him.” Hobby Lobby says its “core values” have always informed its corporate culture and determined how decisions are made. These “core values” include: “These ... Link to the full article to read more
Hobby Lobby Celebrates ‘Christ the Lord’ in Full-Page Christmas Ads
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