Article snippet: Former New York City Mayor MORE purchased a multi-million ad blitz in several states as he prepares to enter the crowded 2020 Democratic primary field. The ad buy hit $31.5 million as of 5:05 p.m. ET and will be featured in 98 local markets as well as some national cable channels, ad tracking firm Advertising Analytics confirmed to The Hill. The purchase is the largest of any candidate ever in a single week of political advertising. The 60-second ads will start airing Monday and run through Dec. 2. The most expensive ad buys were in New York City, with $1.6 million, and Los Angeles, with $1.5 million. Bloomberg also targeted markets in Florida, Texas, Massachusetts, Pennsylvania and Michigan. Bloomberg is mulling a 2020 run and has already filed paperwork to appear as a candidates in a handful of states’ primary races. On Thursday, the 77-year-old filed federal paperwork to run for president, but Bloomberg's camp has said that the move was only “procedural” and wasn't an official announcement of his candidacy. Bloomberg, a centrist who built a media empire after his mayoral tenure and has a net worth of more than $50 billion, has started his foray into the presidential race with a wide-open wallet. The former mayor announced earlier this month that he will drop $100 million on anti-Trump digital ads in key swing states, including Arizona, Michigan, Pennsylvania and Wisconsin, which will run through the end of the primary season. He’s also set to spend up to $20 ... Link to the full article to read more
Bloomberg readies $31.5M ad campaign as he mulls 2020 run | TheHill
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