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Brands, Afraid to Offend, Weigh in on Theater and News Content - The New York Times

posted onJune 14, 2017
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Article snippet: A production of Shakespeare’s “Julius Caesar” in Central Park featuring a look-alike of President Trump as Caesar. The host of an NBC News Sunday night show interviewing a conspiracy theorist who has claimed the Sandy Hook school shooting was a hoax. Long gone are the days when an advertiser’s biggest concern was making sure it did not appear next to pornography online or during the ad breaks on racy TV shows. In this divided postelection world, brands are weighing in on theater and news interviews, as they grapple with the rapidly spinning wheels of social media, increasingly polarized consumer groups and a new set of potential ills beyond the usual list of sex, violence and crude language. coming interview with Alex Jones, who operates the far-right site Infowars and has become more prominent because of his relationship with Mr. Trump. In both cases, the advertisers’ decisions were cheered by some and deplored as censorship by others. “A lot of sponsorships that wouldn’t have garnered a lot of attention a year ago are now coming under greater scrutiny because people are wondering what that says about a business’s political stance,” said Kara Alaimo, who teaches public relations at Hofstra University. “Brands are going to be asking a lot more questions moving forward about the content of theatrical productions and potentially even of news outlets, which is sort of the more frightening prospect to me.” Companies face a seemingly daily challenge as they grapple wi... Link to the full article to read more

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