
Article snippet: MORE wants to show his fans and potential supporters the real Beto. O'Rourke has taken his supporters along with him to a trip to the dentist for a routine clearning, shared diary-like entries about his life and talked of being in a “funk” after leaving his job as a Texas congressman. It’s a new strategy: Connect with voters by providing minute-to-minute glimpses of daily life, and show authenticity in the process. And it appears to fit neatly into the Twitter and Instagram era. Politicians as different as MORE (D-N.Y.) — or AOC to her 2 million Twitter followers — take to that platform in a moment’s notice to speak directly and unabashedly to constituents. Seemingly mundane Instagram posts of mac n' cheese dinners or nights out are becoming more and more common in politics — just as the political world seems to be crashing into the worlds of entertainment and celebrity. “People want to see who you really are and what you're actually thinking, doing, and eating. In the same way that people now expect this level of ‘access’ to the lives of movie starts and athletes they expect it from their politicians too,” said Eddie Vale, a Democratic strategist and partner at New Paradigm Strategy Group. He credits O’Rourke, a rising star seem as a real threat by other Democrats to win the party’s nomination, for his social media acumen. “Beto has taken this to a more intense and personal level than most others have, and it has worked for him, so I'm sure he will keep doing... Link to the full article to read more