Skip to main content

A new Mass. program aims to help parents, but its hashtag has some chuckling - The Boston Globe

posted onOctober 18, 2018
>

Article snippet: The Massachusetts treasurer’s office announced a new program this week that offers a $50 deposit for new parents who open a 529 college savings account, but the hashtag used to promote the initiative, #SeedMAbaby, has drawn some chuckles online. Treasurer Deborah Goldberg and other officials, including Boston Mayor Martin J. Walsh, announced the program Tuesday, which aims to serve as an incentive for parents to start saving early for their child’s education. Officials held a press conference at the State House with the name of the program name emblazoned across a lectern. But Twitter users quickly inserted the hashtag into songs and jokes, and otherwise poked fun at its many possible meanings. Not everyone was against the slogan because — after all — it was apparently successful in its intended effect: to make the public aware of a new government program. Goldberg’s office seemed to acknowledge the joke, suggesting in a tweet that perhaps the savings could be used to finance a degree in social media marketing. A spokeswoman for the treasurer’s office said that while the reaction wasn’t intended, residents were learning about the program, especially those who don’t normally pay attention to what the office is doing. “We’re happy to reach a lot of people through the hashtag that learned a lot about the Treasurer’s office and what we do,” Chandra Allard said. “We’re really proud of this program.” And the upside? “I don’t think anyone will forget the n... Link to the full article to read more

Emotional score for this article