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'Solo' Will Lose Disney a Fortune — Analysts Tiptoe Around Reason Why

posted onJune 6, 2018
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Article snippet: Actually, that is not the headline. The Hollywood Reporter went with a “$50 million” headline because, you know, that’s what Disney would want them to do. Just more proof that establishment entertainment outlets like the Hollywood Reporter (and Variety, Entertainment Weekly, Deadline, countless fanboy blogs, etc.) are not about journalism or truth. Each exists to curry favor with and access to Studio Power, not to speak truth to it. This is called spin, y’all, and a $50 million loss makes everyone shrug. My guess is that the loss could reach $150 million to $200 million-plus. Unlike the media, however, I am going to show you my math. Solo’s reported budget (production and marketing) is $400 million, but it is probably higher. By the time all the costs were added to Last Jedi, the tally equaled $578 million. We are told Solo is the most expensive Star Wars movie yet made, but let’s be generous and go with $500 million. Solo’s estimated worldwide theatrical gross is $400 million. Solo will make money on home video, but not as much as Rogue One, which only grossed $80 million, and that is not pure profit. There are advertising, distribution, and manufacturing costs. Let’s be generous and say Solo will gross $60 million on home video and net $35 million. The theaters generally pocket 50 to 55 percent of the box office revenue, so Disney will pocket about $200 million in net theater revenue; add the $35 million in home video revenue, and you come up with $235 million.... Link to the full article to read more

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