>
Article snippet: Facebook CEO MORE will feel the glare of the national spotlight on Tuesday as he testifies to Congress for the first time. Lawmakers are demanding answers about how Cambridge Analytica, a British data firm hired by the Trump campaign, was able to improperly obtain data on upwards of 87 million Facebook users. The hearings are certain to produce a media spectacle, with wall-to-wall coverage expected on cable news. Zuckerberg’s initial trip to Capitol Hill on Monday provided a taste of what’s to come, with a crush of reporters and cameras trailing his every move. If Zuckerberg doesn’t play his cards correctly, Facebook’s reputation and stock price could suffer. Already, some lawmakers have suggested new regulations on tech companies might be needed. Here are five things to watch for as Zuckerberg takes the witness stand. How does Zuckerberg handle the pressure? His tone and attitude will be extremely important, particularly given the outrage in Congress over the data scandal and Russia’s election interference. If Zuckerberg, 33, comes across as arrogant, the hearings could turn into a debacle for Facebook, experts say. “He’s got to try to be authentic and humble and avoid any degree of arrogance and glib answers. He’s got to be thoughtful and avoid what happened to Bill Gates in the antitrust case. He was arrogant and slouched,” said Lanny Davis, a crisis communications expert and columnist for The Hill. Zuckerberg has been practicing for his testimony with Fac... Link to the full article to read more