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Ford, Trudging Into the Future, Ousts Mark Fields as C.E.O. - The New York Times

posted onMay 23, 2017
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Article snippet: DEARBORN, Mich. — Ford Motor was the American automaker savvy enough to avoid bankruptcy when industry sales collapsed during the 2008 financial crisis. Then it rode economic recovery and cheap gasoline to record sales and profits. But what looks like success can turn upside down quickly in Detroit these days. The latest evidence came Monday when Ford ousted its chief executive, Mark Fields, after only three years in the job. Mr. Fields had failed to persuade investors and his own board that the company was moving fast enough to develop the vehicles of the future, like battery-powered cars that drive themselves. Industry stalwarts such as Ford, General Motors and Volkswagen are no longer the only automotive trendsetters. Now they share that distinction with interlopers from the tech world like Google, Apple, Uber and not least Tesla, the electric-car maker now valued more highly than any of the Detroit giants. The upheaval at Ford, the nation’s No. 2 automaker by sales, after G.M., reflects the challenges that lie ahead for companies that cannot adapt to that new landscape fast enough. “Our world has changed dramatically,” said William C. Ford Jr., Ford’s chairman and great-grandson of its founder. “Look at the pace of change and the competitors coming into our space, and we need to match or beat that.” Mr. Fields, a 28-year veteran of Ford, was a victim of rapidly evolving expectations for carmakers that for decades had been judged on how many vehicles they coul... Link to the full article to read more

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